Word: tacks
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...statement downplaying the suit, AOL--famous for blitzkrieg marketing tactics--reconsidered and announced a full retreat: the company will throttle back efforts to sign up new subscribers and invest $350 million to upgrade its networks. That may not be a fast enough fix, so AOL is also trying another tack: asking loyal surfers to use the service less...
...predicting that the Miltiades photograph will crack the Olympic-bombing case wide open. But it was precisely the kind of lead the FBI was hoping for when it took an aggressive new tack in the investigation last week, announcing a $500,000 reward and presenting an unusual televised show reviewing the main evidence. At an Atlanta press conference, deputy director Weldon Kennedy for the first time played a tape recording of the 7-sec. 911 call that warned of the bombing and asked anyone recognizing the voice to come forward. An agent modeled a replica of a military-style backpack...
...York Post newspaper to question Turner's sanity, and hired a blimp to fly over Turner's Braves during the World Series with the message, ted, play baseball, not monopoly. Turner, for his part, continually rants about Murdoch, once comparing him to "the late Fuhrer." A far better tack for the old sailing rivals might be to ignore each other. After all, that's what Fox Sports did to Turner in its Series coverage...
...poster on a wall not sanctioned for postering. The fact that there were so many other posters hung up that it was nearly impossible to see any of the original wall was irrelevant. It is Harvard-illegal to hang anything anywhere but the Yard kiosks, the Science Center tack-boards and the House bulletin boards, and those who disregard this law must be prosecuted. The lesson my friend, the offender, gleaned from the whole experience was simple: look carefully before hanging up posters--the Harvard police are on patrol...
...This tack clearly did help many Democratic candidates. In Massachusetts, Republican Peter Blute tried to protect himself against the assault with a TV ad that showed the Congressman with his arms draped over pictures of Clinton and Gingrich. "When he wanted to fight crime, I voted with him," said Blute, pointing to Clinton's picture, which moved closer and closer to the candidate. Then "when he wanted to balance the budget, I voted with him"; Newt's picture moved toward Blute. "But when he wanted to increase taxes, I voted against him"; Clinton's picture faded into the distance...