Word: taco
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Dates: during 1980-1989
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That the gurus of the fast-food industry might not have my best interests at heart should not have come as a shock, though. I spent a few weeks in the spring of 10th grade working at a Taco Bell outlet in town. My most lasting memory of my tenure there is of the time the manager, Jack, asked me to get some beef out of the freezer. When I returned to tell him that the meat was a most peculiar shade of green, he told me not to worry: "No one will notice once we cook it, Steve...
...drink manufacturer (1985 sales: $8.1 billion) announced last week that it had agreed to acquire Kentucky Fried Chicken, now owned by RJR Nabisco, for about $850 million. If the deal goes through, the purchase of the 6,500 KFC restaurants will give PepsiCo, which already owns Pizza Hut and Taco Bell, some 14,000 fast-food outlets, more than any other chain. McDonald's, with 9,000 stores, is the current leader...
...enough, but Stephen Elmont, head of Boston's Creative Gourmet, likes to talk about "food stations. People are in motion. An introvert who doesn't know anybody can feel comfortably occupied watching a chef. Each food station around the reception room creates an environment. The sushi bar. Or the taco bar. Or fettucini Alfredo. There's drama, action in front of the guest...
...kids in The Breakfast Club will be young enough to impersonate a high schooler. Creeping adulthood may require more time to overtake the young male teen-flick actors who, with an exception or two, now look as if a casting director had wandered through a Taco Bell parking lot saying, "Okay, you, you and you." The best of the young women are far more promising. When there is a flash of bright acting, the kind that makes you look for a name in the credits and think that this one is going to be really good, it is likely...
...however, that it is prudent not to get too comfortable. Even now, with the battered fortress of adulthood in grave need of repairs, a fresh assault is gathering. Sure as Sony makes videotape, unknown young directors with the artistic sensibility of not-yet-great white sharks are prowling the Taco Bells. Movie-struck, semi-pubescent punks with their cigarette packs turned up in the sleeves of their T shirts are spotting them and shooting their best Judd Nelson looks. And 14-year-old girls in shouldn't-be-legal shorts are looking cute and plotting how to be Katharine Hepburn...