Word: taco
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Dates: during 1990-1999
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...they were right. Basement Jaxx are the ludicrously good stuff--plus a bag of screams. Two skinny white Brit boys who started playing in the back of a Taco Joe's five years ago, they jacked it up in their basement to come up with a monthly night in Brixton that drove London's youth nuts. The twitching and the glittering alike frothed in the mouth to get in, and once inside, they foamed in the veins to get it on. Last March, Felix Buxton and Simon Ratcliffe dropped unsigned out of the continental sky into the Winter Music Conference...
...says Sandia analyst Mary Green, is in some ways easier than securing a school. "Nuclear weapons usually stay where you put them," she says. "They don't have a lot of civil rights, and they rarely stick six of their friends into their Camaro to go eat lunch at Taco Bell...
...fast lunch. I ask about the annoyance of the other drivers' fiddling with the radio presets. "That's turned out to be a great thing," Meike says. "Every time I get into the car, I discover a new station." While she talks, she dumps hot sauce onto a taco and feeds it to Glassley, taking care not to muss up the seat for the next driver...
...execute this plan, Enrico has recently completed a sweeping reorganization. In the past two years, he has pulled PepsiCo out of the restaurant business, jettisoning fast-food chains, including Pizza Hut, Taco Bell and Kentucky Fried Chicken, which had combined sales of $11 billion. The profits were tasty, but the capital required to build restaurants was giving Pepsi heartburn. Last month the company spun off its main $7 billion bottling operation into an independent public company, something Coke did years ago to create Coca-Cola Enterprises. The soda business actually has two components, the first of which, making and marketing...
...past nine months, public school exclusivity deals with cola companies have soared 300%, to a record 150. And that's just the most obvious signal that schools are open for business. Calvin Klein models pout on the covers of textbooks; homecoming may be sponsored by Dr Pepper; Taco Bell dishes up burritos at a school cafeteria near you; and that new overhead projector may be just one company's way of saying thanks--for eating Campbell's soup...