Word: taco
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Dates: during 2000-2009
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...accounts for approximately 40% of its international business, according to Speiser. And because China's population is about five times that of the U.S., the company figures this is just the corporate equivalent of an appetizer. "There should be tens of thousands of KFCs, Pizza Huts and Taco Bell Grandes here," says Sam Su, Yum's China president, over a Pepsi in the KFC across the street from his Hong Kong office. Su, who was born in Taiwan and educated at the Wharton School, joined the KFC team in 1989; he has since succeeded where others have failed. American fast...
...Maybe it doesn't take a genius to sell chicken in China, but steak chalupas and chili cheese burritos? Yum's latest effort is a Chinese iteration of Taco Bell in Shanghai, where the company is trying to repeat its KFC and Pizza Hut success with Mexican fare. Little of the Taco Bell formula has been imported from the U.S. The Shanghai outlet, which opened last May, is called Taco Bell Grande. It's a fancier, sit-down restaurant, a concept that is gaining traction in China with the popularity of T.G.I. Friday's, the Hard Rock Cafe and Tony...
...developed the Taco Bell Grande menu after more than a year of experimenting in a test kitchen in Shanghai and collecting feedback from several Taco Bell outlets in Singapore?which have since closed. Mexican food might prove to be a tough sell. "I remember from my high school geography class that we were told all Mexico had for food was chili, corn and beans," says Beijing resident Li Xiaoming, 25. "How could they possibly create any tasty fast food out of those ingredients?" Despite the odds, the ever-ambitious Yum plans to open additional Taco Bell Grandes in Shanghai next...
...BUSINESS China: Boom or bust? Fast Food: Taco Bell in China...
...BUSINESS China: Boom or bust? Fast Food: Taco Bell in China...