Word: tacos
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With his stolen base in Game Two, Ellsbury won every American a free taco from Taco Bell—earning him the nickname of “Tacoby Bellsbury” by Boston.com user Jeff Dockum—and said tacos could be claimed yesterday between...
When the hubbub of the parade had died down, I set out on my quest to find the closest Taco Bell—700 Commonwealth Avenue. On my way, I considered the effectiveness of such a promotion. How could a company get away with giving every person in America a free taco...
...also a seasoned voiceover artist, providing his talent to Rocko on “Rocko’s Modern Life,” Mr. Crocker on Nickelodeon’s “Fairly Odd Parents,” and to the ever-famous “Yo Quiero Taco Bell” Chihuahua of the fast-food chain’s campaign. He starred in his own half-hour stand up comedy special on Comedy Central and performs live at the Hollywood Improv, The Ice House, The M Bar, and The Knitting Factory...
Anyone who's ever eaten fast food, on the other hand, will warm to David Novak. The head of Yum! Brands, the largest restaurant chain in the world (KFC, Taco Bell, Pizza Hut), has written a feel-good memoir called The Education of an Accidental CEO. The son of an itinerant government surveyor, Novak attributes his corporate dexterity to having lived in 32 trailer parks by seventh grade. Although he leads a company with nearly 1 million employees, there is a gee-whiz quality to his writing: "We had a blast at Pizza Hut. It is so much...
John Pepper, the CEO of Boloco—which has been in the Square since 1997, originally as The Wrap—likened the arrival of Chipotle to that of Real Taco about four and a half years ago. He said that now, just as it did before, Boloco will continue with the same business model that has succeeded so far—to the tune of 2.1 million burritos in the past 10 years...