Word: tacos
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...BUSINESS China: Boom or bust? Fast Food: Taco Bell in China...
...chicken chain has gone on to become the most recognized global brand among urban consumers in China, according to an ACNielsen survey in 1999. KFC says more than 2 million Chinese eat at its stores every day, and KFC's parent, Yum! Brands, which also owns Pizza Hut and Taco Bell fast-food restaurants, isn't stopping there. After flooding the country's largest urban areas with KFC outlets, the U.S. company is now on an expansion tear in the hinterlands, trying to reach smaller cities like Qiandaohu (pop. 45,000). "We open over 250 KFC restaurants a year...
...BUSINESS China: Boom or bust? Fast Food: Taco Bell in China...
...accounts for approximately 40% of its international business, according to Speiser. And because China's population is about five times that of the U.S., the company figures this is just the corporate equivalent of an appetizer. "There should be tens of thousands of KFCs, Pizza Huts and Taco Bell Grandes here," says Sam Su, Yum's China president, over a Pepsi in the KFC across the street from his Hong Kong office. Su, who was born in Taiwan and educated at the Wharton School, joined the KFC team in 1989; he has since succeeded where others have failed. American fast...
...Maybe it doesn't take a genius to sell chicken in China, but steak chalupas and chili cheese burritos? Yum's latest effort is a Chinese iteration of Taco Bell in Shanghai, where the company is trying to repeat its KFC and Pizza Hut success with Mexican fare. Little of the Taco Bell formula has been imported from the U.S. The Shanghai outlet, which opened last May, is called Taco Bell Grande. It's a fancier, sit-down restaurant, a concept that is gaining traction in China with the popularity of T.G.I. Friday's, the Hard Rock Cafe and Tony...