Word: tact
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Most controversial of all, he advocated the abolition of the death penalty. Peabody pushed too hard and with too little tact for his program. As a result, most of it was defeated in the legislature...
Most of all, Davis shows tact and imagination as an adviser of actors. He spurs the phlegmatic Finch to a thoughtful portrait of the middle-aged man attempting simultaneously to play papa and pitch woo. And he gentles the excitable Tushingham into a performance of wonderful precision and variety...
...ters into the colon, which then empties both urine and feces into a "wet colostomy" bag. After more conventional operations for rectal cancer that has not spread widely, only fecal matter passes through the "dry colostomy" opening in the abdominal wall, because the bladder and urethra are left in tact. Since no two patients' diseases are alike, Brunschwig operations vary in the number of organs and length of bowel removed...
...Tact & Patience. Tie-ins started on a small scale years ago as modest ads matching two products with an obvious affinity, but they have now bloomed into big ad and promotion campaigns that bring together as many as a dozen sponsors. Small companies are excited by the bigger, splashier space they can buy by pooling their ad money with other small firms, also like the occasional opportunity to be paired with a famous brand name. Tie-in promotional material is usually given more and better space in stores and show windows, is liked even by large corporations that can easily...
Knotting together a tie-in demands a lot of tact and patience, and few ad agencies care to go to all that trouble. As a result, the field has been taken over by specialists. The biggest and busiest is Manhattan's Leonard Fellman, 47, whose 17-man agency serves 20 companies on a regular basis (including Du Pont, BOAC, National Car Rental and Holiday Inns) and does work for 300 other companies a year. Most of the ads are placed in magazines and newspapers, but this week Fellman is starting a TV department as well...