Word: tactical
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...ubiquitous Italian retailer has a reputation for cutting-edge advertising. Its shock-tactic themes, says president Luciano Benetton, "depend on the social issues of the moment." But most Americans never see some of Benetton's more provocative material...
...blacks incensed over the city's snubbing last summer of Nelson Mandela. Economic damage to date: $5.4 million. When the San Francisco board of supervisors declared the city a sanctuary for Persian Gulf war resisters, it drew bitter complaints from hundreds of angry convention managers and tourists. The controversial tactic seems to be having some effect. Faced with the possible loss of the Super Bowl in 1993, the Arizona legislature last week agreed to put the King holiday back on the election ballot...
...added that the litigation is in part a bargaining tactic to force the state to consider objections and examine alternatives to Scheme Z. "We don't think it needs to be a legal solution," Pelto said...
...their lack of access to the battlefield that they jumped at the chance to cover rehearsals for a massive amphibious landing on the Kuwaiti coast. As the exercises carried on, press coverage mounted and anticipation grew. Only one problem: the landing never came. The amphibious assault was a diversionary tactic intended to fool the Iraqis. And the press coverage, as General Norman Schwarzkopf pointedly observed, was a big help...
DIVERSIONARY TACTIC...