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While this tactic reinforces Quayle's ties with conservatives, it has barely helped his national image. His frat-house mien, accentuated by an appearance younger than his 42 years, is compounded by his reliance on ebullient cliches when he lacks a staff-written script. Too often he comes across as a kid struggling gamely with an adult role. While some surveys have shown a modest improvement in the public's general perception of him, he still gets negative marks on the critical question attaching to any Vice President: Is he qualified to assume the presidency? A May Gallup poll reported...

Author: /time Magazine | Title: Dan Quayle's Salvage Strategy | 6/26/1989 | See Source »

...seeded Chang lost the first two sets 6-4, he won the next two 6-3. But in the fifth set and hour, Chang's legs began to complain, and the banana cure he tried during the breaks could not hold off the cramping. Wobbling, Chang decided the best tactic was to use his head to abuse Lendl's. Up 4-3 in games but down 15-30 in points, Chang quick- pitched his opponent an underhand, if not underhanded, serve. From that moment to match point, the smoke never stopped streaming from Lendl's ears. It obscured his skills...

Author: /time Magazine | Title: Sport: Youth Will Be Served | 6/26/1989 | See Source »

...effective smear has at its core an outrageous charge that would be devastating if true. The author must be both coy and cowardly: he must make the charge stick while retaining deniability. Although Goodin, Atwater's friend of a decade, took the fall, the tactic bore the unmistakable Atwater stamp. As Bush's 1988 campaign manager, Atwater specialized in character assassination: last summer Michael Dukakis was dogged by rumors that he had been treated for depression. In a similar incident in 1980, Atwater was managing the campaign of South Carolina Congressman Floyd Spence when a reporter asked Spence's Democratic...

Author: /time Magazine | Title: Getting Nasty | 6/19/1989 | See Source »

...machines are parading by -- the Indiana Joneses and Star Treks and Ghostbusters -- wearing roman numerals like kill counts on their armor plate. In a steamroller summer, what's a low-budget comedy to do? Strut as brightly and bawdily as possible. Anyway, that is the tactic of the new film from Paul Bartel (Eating Raoul), which intrudes on the monster-movie scene like a kid blowing a May Day raspberry in Red Square...

Author: /time Magazine | Title: Cinema: Let's Misbehave | 6/12/1989 | See Source »

...milk buyers would be well advised to ignore that scare tactic. Unless BST is shown to pose a health hazard to cows or humans, the main question will be one of economics and politics: Should the financial interests of dairy farmers be put above the right of consumers to have lower milk prices...

Author: /time Magazine | Title: Technology: A Furious Battle over Milk | 5/29/1989 | See Source »

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