Word: tactical
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...look at Chrysler was in part a tactic to win greater sympathy for the automaker in its drive to get as much as $1.2 billion in federal loan guarantees. The company needs an infusion of funds by year's end in order to launch work on its 1981 models. Treasury Secretary G. William Miller has asked for revisions in the Chrysler rescue proposal. In rejecting the initial request, which would leave the taxpayers holding the bag if Chrysler defaulted on loans from private bankers, Miller bridled not only at the size of the financial package but also...
...Manufactures Hanover, Inc. and New York Life, forced the resignation of a second director from Man Hanny and compelled two outside directors to resign from the Stevens board. Rogers' campaign is so effective that Stevens' director of public relations calls it the financial equivalent of "knee-capping"--the tactic used by Italian terrorists to immobilize political and corporate leaders...
...President was that he should set about ridding his Administration of Kennedy loyalists. Said he: "They think you're a hillbilly, a hillbilly from the hill country, and they'll never accept you." When he pressed the advice, Johnson only stared at him coldly. Connally never followed Johnson's tactic of trying to win the love of his enemies. In retrospect he says: "They made his life miserable. He wasted four years trying to win them over...
...television commercial for children's toys included the subliminal message "Get it!" until the Federal Communications Commission issued a warning against further TV or radio subliminations. In the movie The Exorcist the image of a death mask was flashed before audiences to give them an extra scare. The tactic may have worked. Warner Bros, is being sued by an Indiana teenager who fainted during the movie, breaking his jawbone and several teeth. His lawyer contends that the fleeting death mask is "one of the major issues" in the case...
...Chrysler's pitch was based on a "worst-case analysis"--a tactic the Pentagon has honed to the finest degree. Few financial observers predicted that Chrysler would actually have to liquidate all its operations simultaneously. Assuming that it did continue to decline, Chrysler would more likely continue to lose its share of the market to GM, albeit at a faster rate than it has for the past decade...