Word: tactical
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...sales force to Manhattan. "Some of those guys couldn't sell lemonade in Saudi Arabia in the summer, and they come back with orders," he says. Vultaggio would sift through Dumpsters and shake Arizona cans to see if consumers were gulping it down, and he still uses the tactic, which he calls the garbage survey. "You talk about the latest data," he says. "Garbage is usually cleaned every day." From 1992 to '94, Arizona grew from $20 million to $300 million, and it now outsells Snapple...
Faced by a dwindling number of volunteers, the U.S. military is adding a new recruitment tactic: aiming young. Real Heroes, a line of Army-authorized toy soldiers modeled on Iraq and Afghanistan war veterans, is expected in stores this June, selling for $12.99 each. The first four 6-in.-tall dolls--offshoots of a Pentagon-backed video game called America's Army--are based on four real soldiers, all still serving, who have recently earned Bronze or Silver Stars. "We wanted folks who look close enough in age and background to what we call the prime market: potential soldiers," says...
...long for the antagonistic rhetoric from all sides to start again. When asked about Moscow?s concerns that Tehran might respond to a tough Security Council statement by expelling the IAEA inspectors now working in Iran, Rice responded sharply: "What they?re doing currently is kind of a salami tactic. First it was just going to be [uranium] conversion. Then it was just going to be a small scale R & D. Then it was going to be about centrifuge production," Rice said. "So I don?t see Iran particularly constrained by the fact that the IAEA continues to operate...
Administration officials say they fear that losing even one house of Congress would mean subpoenas and investigations--a taste of the medicine House Republicans gave Bill Clinton. "Everything will grind to a halt," one said. That prediction could be a scare tactic designed to get out the G.O.P. vote. But Democrats say that if they are victorious in November, they plan to force Bush to be more accountable, and they intend to dig through records of contracts in Iraq, for homeland security and for the aftermath of Hurricane Katrina. Democratic Representative Henry Waxman of California, one of the most dogged...
...Feingold isn?t alone in targeting these left-wing activists; Senator John Kerry?s leading a filibuster of Supreme Court nominee Samuel Alito earlier this year was also widely seen as a campaign tactic. Like Feingold?s censure resolution, it annoyed his Democratic colleagues in the Senate and had no chance of success, but it delighted party activists...