Word: tactics
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...Simester, professors at Northwestern University and M.I.T., respectively. For example, you're more likely to buy if a price ends in a 9. And beware of sale signs without stated discounts: they can increase demand more than 50%, though the price may not actually have changed. A less obvious tactic: signpost items that are price sensitive, such as soda. A good price on Coke can lead a consumer to believe all items at the market are bargain priced, even if it's just the pop that's cheap. --By Barbara Kiviat
...make a lot of money," acknowledges Jobs. No, it's a way to help sell iPods. Apple says sales of the music-storing, high-profit-margin palm-size gadgets almost quadrupled between the quarters before and after iTunes' launch. Apple's approach borrows from a proven business tactic. "Westinghouse created radio shows to sell radios," notes Lee Black, an analyst with Jupiter Research. AOL Music takes a cut from songs sold through MusicNet, but its ka-ching comes from the 16 million visitors it delivers each month to advertisers like Coca-Cola...
Perhaps I missed something, I am only a freshman after all, in your gay marriage editorial (Editorial, “Equal Rights Under the Law,” Sept. 15). In order to relate the gay rights movement to the civil rights movement, a tactic used to give the movement a greater sense of purpose and meaning, you compare gay marriage to interacial marriage...
...North "no choice" but to declare itself a nuclear power?and to prove the claim by conducting a nuclear test. Alarming as this sounds, it's standard operating procedure for North Korea, which has calculatedly tried to frighten the international community into appeasing it with aid. But the tactic may have backfired. When six-way talks resumed the next day, Kelly recounted to his startled tablemates what he'd been told. As China's envoy, Vice Foreign Minister Wang Yi, grew visibly ruffled, Kim was obliged to repeat his threats. China, Russia, South Korea and Japan "heard what was said...
...journalist (although he was vague about what he had told Gilligan). Kelly, as a civil servant, was supposed to brief journalists on technical matters only, but he expected his confession to be kept confidential and was horrified to have his name nudged into the open by the government - a tactic Campbell blamed on the Defense Ministry, whose boss, Geoff Hoon, may end up being Downing Street's designated fall guy. Kelly was not only grilled by the Defense Ministry, but also hauled before two parliamentary committees. Lord Hutton is investigating whether Kelly's suicide was the result of undue hounding...