Word: tactics
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Indeed this tactic was carried out perfectly against the Big Green as the Crimson capitalized on its opponents only, yet fatal, mistake of the game...
...planting a suitcase bomb on board. Colonel Gaddhafi would like his two countrymen tried at the World court in the Hague or in an Arab country, claiming they won't have much of a chance in Washington or London. The Americans and British say this is another delaying tactic. All the families want, in the words of one of their lawyers, is "a trial, for heaven's sake...
...alternative and more dramatic antitobacco tactic is to portray smoking as an assault on nonsmokers via secondhand smoke. Now, secondhand smoke is certainly a nuisance. But the claim that it is a killer is highly dubious. "The statistical evidence," reported the nonpartisan Congressional Research Service in 1994, "does not appear to support a conclusion that there are substantive health effects of passive smoking...
...Gumbel's tactic for dealing with the Princess Diana story, incidentally, was to call her brother, the former Today show correspondent Earl Spencer, and say, "Look, I know everybody is over there asking you to be on their shows. I just want to tell you what I'm doing. If and when you choose to speak and you want to avail yourself of the opportunity, sure, I'd love to have you on, but I'm not going to browbeat...
Whether the company will be successful remains to be seen. A healthy stock market has given Shaman a total value of more than $100 million and a two-year cash reserve, but the company is gambling on a drug-development tactic that hinges on the relief of disease symptoms rather than on causes--a method shunned by most drug companies. Critics say it is akin to using a cork to turn off a faucet without knowing how faucet knobs work. "There is an inherent risk," admits Conte. "But that lets us discover new ways that medicines can work because...