Word: tactics
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...took office as Reno's No. 2 just two months ago, are deeply concerned about frequent clashes among FBI agents and task-force lawyers, led by LAURA INGERSOLL of the department's Public Integrity section. Ingersoll, a veteran of the achingly deliberative Public Integrity culture, favors the time-tested tactic of starting with small players--the Buddhist nuns, for example--and working up to bigger ones. FBI officials counter that this approach could take years. While Reno and Holder may not side with the FBI on every point, sources say they have come to agree that the case demands...
...loves a good crisis, which is a trait that shrewd marketers have begun to tap. John Ferrell, the president of FerrellCalvillo Communications, notes that traditional feel-good campaigns for financial services have failed to nudge boomers into saving for retirement. So his New York City agency created humorous shock-tactic spots for the Alliance Capital Management group, a giant investment firm with nearly $200 billion under management. In one, a husband tells his startled wife they can't retire because they haven't saved any money and advises her to earn some by mowing neighborhood lawns. The voice-over warning...
...this tactic backfire and force millions to quit the coffin nails? Not according to a US Treasury Department audit leaked over the weekend. It says Big Tobacco will recoup settlement losses ? and more ? from those who keep on puffing despite the health risks and a price hike. Only seven percent of smokers would quit if they had to pay an extra 62 cents per pack, according to the report...
...stars of "Contact," the new Robert Zemeckis film about communicating with an alien civilization, and his attorneys are not amused. The movie twice uses footage of existing Clinton speeches to imply that the President is speaking about a message from the aliens, an extension of a tactic Zemeckis used in "Forrest Gump," where the protagonist was cut into historical footage so that he appeared to be talking to everyone from LBJ to Nixon. Clinton lawyer Charles Ruff says Zemeckis effectively gave the President a role in the film without his authorization, and has sent Warner Brothers a letter charging...
...have a stake in establishing a precedent that will deter future atrocities, in helping the tribunal make a lasting peace easier by separating the innocent from the guilty; in holding accountable the perpetrators of ethnic cleansing; and in seeing that those who consider rape just another tactic of war answer for their crimes. Since George Marshall's time, the United States has played the leading role within the international system--not as sole arbiter of right and wrong, for that is a responsibility widely shared, but as pathfinder--as the nation able to show the way when others cannot...