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...gotta-have-it fund. While that may seem a little strange for an automaker that plays to a mass market, there's a sound reason behind this. Ford is in desperate financial straits, and they needed a button-presser. The GT40 is a limited production car with a price tag high enough that huge profit margins are guaranteed. Limited ownership. Limited liability...

Author: /time Magazine | Title: Wanted: Cool Cars for the Rest of Us | 2/21/2002 | See Source »

...desperate financial straits, and even if they had introduced a real blockbuster car in the last couple of years, it would have rolled over in the face of the Firestone onslaught. They needed a button-presser, and the GT40 is a limited production car with a price tag high enough that huge profit margins are guaranteed. Limited ownership. Limited liability...

Author: /time Magazine | Title: Cars That Make You Go 'Ooh!' | 2/21/2002 | See Source »

...latest luxury car is starting to roll off the production line. The 5 m-long machine has all the performance amenities that customers associate with finely calibrated German engineering, including an optional 12-cylinder engine and a special pneumatic suspension system to guarantee a smooth ride. The price tag is breathtaking too: between $46,000 and $92,000, depending on extras. But this car is not the latest Mercedes or even a top-of-the-line BMW. It's a Volkswagen...

Author: /time Magazine | Title: Slipping into Overdrive | 2/18/2002 | See Source »

...concept of assigning a price tag to a life has always made people intensely squeamish. After all, isn't it degrading to presume that money can make a family whole again? And what of the disparities? Is a poor man's life worth less than a rich man's? Over the past 100 years, U.S. courts have crafted their answers to these questions. Forensic economists testify on the value of a life every day. They can even tell you the average valuation of an injured knee (about $200,000). But until now, the public at large...

Author: /time Magazine | Title: What Is A Life Worth? | 2/11/2002 | See Source »

...WIRED The ReefMaster Digital Land and Sea Camera is the first digital camera that works underwater. Its built-in software compensates for tricky undersea lighting conditions, and its high-tech plastic housing is waterproof to 100 ft. (a deluxe model can go to 200 ft.) With a price tag of $450, though, you'd better hope you're snapping sunken treasure. Find out more at www.sealife-cameras.com...

Author: /time Magazine | Title: In Brief: Feb. 11, 2002 | 2/11/2002 | See Source »

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