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Consider Claritin, the world's best-selling allergy drug, which is sold OTC in many nations. It costs about $17 a month in Canada. But in the U.S., Claritin requires a prescription and carries a $62 price tag. That's why Blue Cross of California has asked the FDA to shift Claritin to OTC status. But Schering-Plough, manufacturer of Claritin, sold $2.7 billion worth of the drug last year, 85% of which came from U.S. sales. Rx is O.K. for Schering...
...then I got a sneak peek at the new color SoftBook from Thomson Multimedia, due to hit store shelves in late September, and my doubts began to fade like an aging first edition. The original SoftBook was a fairly hefty creature, a coffee-table tome with a $600 price tag. This baby has shed one-third of its weight (down to a svelte 2 lbs.) and 15% of its size. And at about half the price of the original, it's a lot easier on your wallet...
...irony really is dead, you might mark its toe tag May 10, 2000, launch date of Inside.com Years before co-founding that high-profile media-news website, editor Kurt Andersen co-founded the satiric Spy, a magazine that in the '80s and '90s treated the media and entertainment businesses as sardonically as Inside treats them earnestly. Writing about the new venture in New York magazine, media columnist Michael Wolff argued that you couldn't pull off a Spy online if you wanted to, for the Web is an "irony-resistant environment...
...course, Mad used to do the same thing by publishing lyrics with the tag "Sung to the tune of..." But be honest: Were you aware that Mad still exists? Satire in print may have its problems--Spy folded in 1998--but irony online seems safe as long as obsessive jokesters have modems. "Most of America doesn't read," says Aboud. "But they do like glowing pictures...
...Tobacco and their attorneys get called a lot of things, but stupid - or suicidal - is rarely one of them. How, then, to explain the tactics industry lawyers used during and after their latest legal battle, tactics that incensed the very jurors charged with setting a price tag on tobacco's defeat...