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Humor is another tactic. Philip Morris has launched a campaign for Benson & Hedges that satirizes the nation's ongoing antismoking fervor. In the new / ads, smokers puff away on rooftops, window ledges and even airplane wings. The tag line: "The length you go to for pleasure." Karen Daragan, manager of media programs for Philip Morris U.S.A., calls it "our empathy campaign." Says she: "It makes smokers feel like they're not alone out there, and they're not the bad guy -- that they are 50 million strong, and they should be able to enjoy a cigarette in public places...
...Quentin Tarantino. And if you ever want to know what the titles to Madonna's songs meant, you could watch the movie, or you could ask Quentin. Normally you would have to track him down on the set of his latest high-power neo-noir film, or play phone tag with his agent. Now you can forget about he headache and instead of receiving a form letter, you can meet Tarantino in person. In fact, at the Avignon/Cambridge French--American Film Workshop starting today and running through April 11, you can ask Tarantino or any of the many other notable...
Everyone is an optimist on opening day. There must be a saying that the grass is always greenest on opening day. The 35-year old free agent pick-up will hit 35 homers and really will be worth his three million-dollar price tag. All injuries will mend in three to six weeks. The Red Sox really will steal bases...
...probably answer ten e-mail message for everyphone call, just because it's much easier. I'm inmeetings all day and if I had to do it by phoneit'd be telephone tag," says Green, adding that"most of [the administrators] that I know are ine-mail...
...spent more than I got a playing phone tag before I got a response (and a prompt one) from a Harvard administrator about the very same issue...