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...TripleCast flop. NBC and its cable partner had projected that 5% of the potential pay-per-view audience would sign up -- an unrealistically high buy rate achieved only by major boxing and wrestling events that cost much less and can be seen nowhere else. The $125 price tag was apparently too rich for viewers, especially since the live coverage airs mostly during working hours and is repeated on free TV in the evenings. Nor did NBC make an effort to lure viewers with more limited, less expensive packages geared for fans of specific sports, such as boxing or baseball...
Even a piece of college furniture has a price tag, for folks with big hearts but small bank accounts. A check for $10,000 will buy a carrel in the refurbished University of California, Berkeley, law library at Boalt Hall, which will open in 1994. A Princeton University giver can get his or her name engraved on the back of a chapel pew for $5,000. At Spelman, $10,000 to $15,000 will pay for a decorative fountain. The University of Houston's College of Optometry sells cushioned seats and desks at $300 a pop for its continuing-education...
...Live. The spots, created by the Fallon McElligott agency of Minneapolis, are far from our usual "call to action" ads with an 800 number that viewers can call for a subscription. Instead, they focus on recent stories that have particularly broad significance and impact on people's lives. The tag line: "If it's important to you, you'll find it in TIME...
...weekly blood testing. Then Sandoz, with the agency's approval, added an unprecedented stipulation: only its representatives could administer the blood tests. Technicians representing Sandoz were prepared to travel hundreds of miles to draw a single patient's blood if necessary. The policy boosted the drug's price tag to an astonishing $8,944 a year and raised a fire storm of protest from families, mental-health advocates and state mental-health-department officials, who argued that local technicians could perform the blood tests at a much lower cost. Finally, the controversy was resolved when Sandoz agreed last summer...
...world's biggest atom smasher. The collider is meant to reveal the mysteries of the sub-sub-atomic world by crashing particles together inside an 86-km (54-mile) oval tunnel that will literally surround the town of Waxahachie, Texas. But it also bears the world's biggest price tag: $8.3 billion all told, and rising. That was too super for even the House...