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Today, there are 195 Tag Lines in circulation, although the company hasused well over 2,000 different saying since their introduction...
Doutre says that the current purpose of the Tag Lines is "to provide pithy, cogent comments on today's living conditions, not be controversial or political." He admits, however, that his company receives periodic complaints about certain Tag Lines, particularly those that concern lawyers...
Indeed, today's Tag Lines seem to lack the inspirational quality of their ancestors. Among the original batch, the Tag Lines carried instructive messages like "Great men never fell great, small men never feel small," and "The opportunity of a lifetime is seldom so labelled...
Perhaps it's emblematic of our society that today's Tag Lines seem much more concerned with being clever ("When you tease someone under a pine tree, you needle them") and cynical ("A woman who tells her weight has nothing to lose") than with promoting moral righteousness and responsibility ("When the wells dry, we know the worth of water...
Maybe what we need to get this country back on track are some better Salada Tag Lines. Tag lines like they had in the sixties, when John F. Kennedy asked Americans to make sacrifices for their country. Maybe what President Bush and Governor Clinton should be doing is drinking more...