Word: tag
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According to Doutre, a particularly successful advertising campaign in the midsixties recounted the plight of the mythical American Federation of Gypsies as they sought in vain to get Salada to stop putting fortunes on their tea bags. As the story in the ad went, the Tag Lines were driving the gypsies out of business...
...distilled wisdom of the ages, a Ten (Thousand) Commandments for a generation of tea drinkers. Surely such wisdom can only come from someone who spends his life in constant meditation, carving his maxims into stone tablets and passing them on to his disciples to disseminate in the form of Tag Lines--the wise, bearded Salada...
...good folks at Salada, however, maintain that the saying serve a higher purpose. Although the Tag Lines were the brainchild of a Salada ad man--one John W. Colpitts in 1962--the purpose behind them has never been a "commercial one, but mainly one of public service," according to Gerry J. Doutre, the president of the company that owns Salada. The idea behind the Tag Lines is to the give tea drinkers "something to do while you dangle," as an old advertising campaign...
...three broadcast networks and Fox gave aggressive thumbs-down, Vanessa Coffey, the cable network's V.P. of animation, saw something "uniquely bizarre" in Ren and Stimpy and helped develop scripts and concepts. "At all costs, we wanted to change the face of animation," she recalls. Actually, the price tag was about $300,000 a show. Kricfalusi voiced Ren as a deranged Peter Lorre; ex-standup comedian Billy West enacted Stimpy in a tone vaguely reminiscent of Larry, a founding Stooge...
Also a 1990s price tag: $50,000. On a per-horsepower basis, that compares favorably with the Acura NSX and Ferrari. But for red-blooded Americans who dream of empty roads and police in innocent Chevys, the homegrown Viper is likely to be more a matter of pure lust...