Word: tag
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...pitches rely on sentences that are short, punchy and startling. ("Hatch chicks in your bra!" says an offering for Countryside magazine.) The intimate second person "you" is usually invoked in the first sentence and sprinkled liberally throughout the rest of the pitch. Prices are rarely rounded. (A $29.95 price tag helps people believe the item is still in the "$20 range.") Pitches often run to several pages. (Says Kikoler: "The more you tell, the more you sell.") The message is often printed on toned paper because warm colors apparently evoke a warm response. And usually there is a postscript. Some...
...monthly meetings of Single Mothers by Choice in New York City, coded name tags speak volumes about the complexities of modern-day parenthood. The letter T indicates the woman is thinking about having a baby on her own. A signals that she is attempting to get pregnant. P announces that she has succeeded. M is for mother. The second letter on the tag flags her method of choice. I means donor insemination. N specifies a sex partner. A stands for adoption...
...even the hero of Sunday's win over Penn couldn't tag the Eagles. Amen knocked the penalty kick wide left by four feet as B.C. goalie Brain Boussy dove in the opposite direction...
...will take three years and cost at least $80 million. Last week the Bishop of Oakland, the Most Rev. John S. Cummins, announced that St. Francis de Sales Cathedral and Sacred Heart Church would have to be torn down % because the diocese could not afford the $8 million price tag for repairing them...
...state attorneys general are investigating Sandoz for possible antitrust violations, while a handful of advocacy groups have launched lawsuits to force Medicaid to pick up the clozapine tab. But to patients with schizophrenia, these legal and legislative maneuverings mean little. All that matters to them is an impossible price tag standing between their current mental anguish and a productive life...