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...where, oh, where has my little dog gone?" That old musical question now has a modern answer. A California-based company called Infopet is selling a - computer-age tag: a microchip that is easily implanted between a pet's shoulder blades. The semiconductor carries a ten-digit code, which can be read by a scanner. When the code is punched into Infopet's computers, an animal's finder can obtain such data as the pet's license number, medical condition and, most important, the owner's phone number...

Author: /time Magazine | Title: PETS: The Fido Finder | 2/19/1990 | See Source »

...kind of military overinsurance that the public was willing to pay for a decade ago looks like wretched excess now. Baker and the presidential National Security Adviser Brent Scowcroft would like to reduce the price tag on modernization, put a "Bush stamp" on START, and eliminate from both superpowers' arsenals weapons that are as dangerous as they are expensive. Just before the Malta summit last year they suggested scrapping the MX in - exchange for a similar monster missile on the Soviet side, but the Pentagon squelched the idea -- for the time being...

Author: /time Magazine | Title: America Abroad: How to Avoid the Bush Folly | 2/12/1990 | See Source »

...that product. The defense that some of the dresses were loans, not gifts, or that they are no longer worth very much once they have been worn, may not impress the IRS. A gown, even one that doesn't suffer soup stains, may depreciate from a $20,000 price tag to off- the-rack in a single evening. But that is the point of haute couture. Its value derives mainly from its once-in-a-lifetime wearing. Los Angeles designer David Hayes, from whom Mrs. Reagan borrowed more than 60 outfits, says of those she returned, "Once something is worn...

Author: /time Magazine | Title: A Cute Number For the Taxman | 12/18/1989 | See Source »

Spence proposed the gradual establishment of 40new non-science professorships; the FAS currentlyhas about 800 members, many of whom are in thesciences. Depending on how many are tenuredpositions, the price tag could fall anywherebetween $40 and $90 million, according to afundraising source...

Author: By Joseph R. Palmore, | Title: Spence Report Lists FAS's Top Fundraising Priorities | 12/8/1989 | See Source »

Master of the commanding tag line, Lois has distilled his message into four simple words: "Make Time for TIME." "The tag line addresses a real problem," says Lois. "People understand the value of TIME. But they live in a rat-race world where the challenge is finding time to read. So we're inviting people to carve out some quality time and get into this magazine." By January "Make Time for TIME" will have found its way to magazines, television, radio, newspapers, billboards and, given Lois' penchant for invention, perhaps some as-yet-undreamed-of place as well...

Author: /time Magazine | Title: From the Publisher: Nov 27 1989 | 11/27/1989 | See Source »

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