Word: tag
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...lights flashing and sirens screaming, Urqidi and two other patrol cars set off in less than hot pursuit of the escaping vehicle. And followed. And followed. And followed. Through the San Fernando Valley, Los Angeles, Orange, Riverside and San Diego counties. For four hours and more than 150 miles, tag teams of highway patrol cars and a Los Angeles police helicopter tailed the VW, which never exceeded the 55-m.p.h. speed limit, until driver Brett Barish finally ran out of gas near San Diego...
FASTEST-GROWING REPAIR BILL The official estimated price tag to bail out the Federal Savings and Loan Insurance Corporation, which guarantees the deposits of the troubled thrift industry, jumped from $20 billion at the start of 1988 to as much as $50 billion by year...
More and more American corporations have responded to the literacy crisis by adding school bells to their time clocks. In the past decade, the price tag for remedial employee training in the three Rs has reached $300 million a year. More than half of FORTUNE 500 companies have become educators of last resort. As a result, employees are cracking the books as never before, even during work hours...
...effort to update its image, Ms. recently launched a trade advertising campaign showing the gradual transformation of a hippie type, complete with beaded headband, into a blow-dried '80s woman. The tag: "We're not the Ms. we used to be." The campaign is reminiscent of a highly successful series of ads for another '60s-era publication, Rolling Stone, juxtaposing outdated "perceptions" of the magazine next to the "reality." Perception: a psychedelic van. Reality: a spiffy red sports...
...next year, was rolled out to a specially composed Stealth Fanfare last week at the Air Force's Plant 42 in Palmdale, Calif. The coming-out party was both a public relations move and a pre-emptive strike against defense-budget cutters in Congress. Conservative estimates place the price tag on a single B-2 at $500 million. That figure could rise to $850 million by 1995. The Air Force wants to build 132 of the bombers for about $70 billion...