Word: tag
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...standing on the roof of a parking lot across the street, he also avoids any danger of trespassing. When he's done, Yan erases the words by clicking a button on the laser pointer, connected to a laptop and projector at his feet. He then moves on to tag other prominent buildings, including the city's Cultural Centre...
...system used by MC Yan is known as L.A.S.E.R. Tag and is a creation of the Graffiti Research Lab (GRL), a New York City art group founded in 2005 to outfit the world's street artists with innovative, open-source technology. Given that L.A.S.E.R. Tag can be operated from hundreds of feet away, the opportunities for subversion are tantalizing. A message can be written on the face of a major public building and the perpetrators long gone before the authorities pinpoint where the laser came from. In a more everyday context, L.A.S.E.R. Tag's ability to allow artists...
...worried about the price tag of all this, don't be. A recent report by McKinsey found that the U.S. could achieve vast cuts in greenhouse gas emissions at a cost to the economy of less than $50 a ton - lower, if we take advantage of the reduced costs energy efficiency would bring. "The business case of the U.S. is crystal clear," says Ray Anderson, the CEO of the carpet manufacturing company Interface and another senior PCAP member...
...Traditional graffiti is in no danger of being outmoded anytime soon, however. While L.A.S.E.R. Tag technology is getting cheaper, it's not cheap. The complete setup costs $8,000 - that's $7,993 more than a can of spray paint from a typical U.S. hardware chain. Jay FC, one of the founders of the Hong Kong-based graffiti collective ST/ART, maintains that the cost is contrary to the spirit of street art. "It's supposed to just be something that anyone can pick up and do," he says...
...Roth and Powderly must be content with loaning and donating L.A.S.E.R. Tag equipment, and they are finding a particularly enthusiastic reception in Asia. "Technology has a very different meaning in China, in Korea," says Marc Schiller of popular street-art website Wooster Collective. Schiller sees L.A.S.E.R. Tag as standing in the tradition of such pioneering new-media artists as the late Korean-born Nam June Paik. "[In Asia] it's not thought of as incompatible or separate from art," he says...