Word: tagalogs
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From the Philippines to the United States. From San Francisco to New York City. From the '70s to the '80s, from jazz to rock, from lumpia (a Filipino dish) to peanut-butter-and-jelly sandwiches, from Tagalog (a language native to the Philippines) to English, from assimilation blues to a graceful homecoming. Jessica Hagedorn's new novel, The Gangster of Love, is a book about transition, movement, emigration, immigration and repatriation. Though the title could hardly be sillier or more ungainly--it sounds like an afterhours movie on Cinemax--the book itself is written with wit and style and ultimately...
...ethnic-oriented ads, reaches Spanish speakers through shows like Hablando, a popular half-hour morning program. AT&T, which sponsors Chinese Dragon Boat Festival races and Cuban folk festivals, runs broadcast and print ads in the U.S. alone that reach 30 different cultures in 20 different languages, including Korean, Tagalog and the West African dialect + Twi. Says Jacqueline Morey, director of multicultural marketing at AT&T: "Marketing today is part anthropology...
...athletes from the smaller countries, Teruel is painfully aware that his Olympic dream might be an easy target for journalist jokes and nationalist resentments. Born to Filipino parents in Buffalo, New York, he visited the Philippines only once in his first 20 years, does not really speak Tagalog and freely admits, "If I had grown up in the Philippines, I probably wouldn't be here." At first, he says, "I felt a little bit guilty, like I was a fraud." He was embarrassed that a rich doctor's son from New York State should be representing a country where more...
...nuttiness of its fads and the ruthlessness of its politics all reflect the mix of races and cultures that blend and clash throughout the state. This is the land where Asian dragons dance at Cinco de Mayo parades, where viewers can tune in the evening news spoken in Tagalog, where suburban developers study the ancient Chinese concept of feng shui to ensure harmonious building design and smooth cosmic energy flow. It is not the Beach Boys or the Eagles or the Grateful Dead who provide the voice of California today; it is Los Lobos, a Mexican-American rock band...
According to Filipino myth, the earthquakes that regularly ravage the archipelago are caused by the exertions of a legendary Tagalog king as he tries to free himself from his prison cave. Last week the king bestirred himself anew. At 4:26 p.m. Monday, a massive temblor shook the northern island of Luzon. At its epicenter in Nueva Ecija province, north of Manila, it measured 8.0 on the Richter scale (last month's quake in northwestern Iran registered 7.7). One of the worst-hit cities was the mountain resort of Baguio, 150 miles north of Manila, where dozens of buildings collapsed...