Word: tagging
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...heavily restricted. And the French ad police don't care if you're hawking something as sobering as customer-relationship-management software. The U.S. software firm Blue Martini, based in San Mateo, Calif., was hoping to run print ads in France featuring its signature azure cocktail and a tag line that read, "This martini won't go to your head." But, after reviewing the tough 1991 ad law, the company's lawyers put their campaign back in the bottle...
...Next I encountered Balloon-Man. His real name was Sean, but since he'd fashioned exotic headgear for himself out of a number of colored balloons, I gave him his tag. Do you think the balloons will work for you? I asked. "Well, it got your attention, and Jay Leno's attention." Touché. We media types fall for this every time. Sean is a self-described "street performer and children's entertainer." He thinks he'd be a good show contestant because he'd be the court jester. And because he had a recipe for barbecuing penguins...
...wife, Liu Yingli, rang the U.S. consulate, which assured her that her husband was alive but had been detained. More than a month later the former political activist remains in custody, and according to someone close to the family, the accusations against him are "very similar" to the espionage tag the government last week hung on researcher Gao Zhan, who has been held since Feb. 11. The latest detentions fit a pattern. A Chinese court last November sentenced Stanford professor Hua Di to 10 years on charges linked to spying; in 1999, police detained Dickinson College librarian Song Yongyi...
...outlook for the garbage-dump people of Boa Vista is a fly-blown, post-apocalyptic scene of desolation at the edge of the world. Their shacks are built of cardboard, driftwood, old iron and fraying plastic. Near-naked children play tag among the filthy debris. Only one in three will survive beyond the age of five. Most of the Boa Vista squatters have no formal identity papers. They have to beg, steal or barter for food and clothing. Motorists who drive along the potholed road below the cliff-dwellers look the other way. "Yes, we know about Boa Vista," said...
MARCH 2001 An aproned Iacocca stars in his first ad for Olivio, a butter substitute he created. The tag line: "If you can find a better spread...