Word: tagging
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...drive his negatives up," said one of the participants. Said another: "On the flag, on taxes and on campaign finance, we don't know where the real McCain is. 'Who's the real McCain?' We have to prosecute that. We gotta hit him hard." They tested some new tag lines, designed to make clear that the G.O.P. was still a club worth belonging to. "He's not one of us" was one proposal, and "He doesn't share our conservative values" and "He's outside the mainstream." Someone even proposed "Out of touch" as a possibility, which makes one wonder...
...brand of the moment. At A&F headquarters near Columbus, Ohio, retailing has become akin to moviemaking. The theme is popularity, and it's packaged, marketed and playing at a mall near you. Every flannel and fleece pullover is choreographed to present the appearance of effortless cool. Yes, the tag on the $59.90 paratroop pants proclaims that they've been TESTED, but that's a prop, part of the romantic retail fantasy. "You buy into the emotional experience of a movie," says the director, CEO Michael Jeffries. "And that's what we're creating. Here I am walking into...
Next up is a tag team competition. Taka and Funaki, an Asian tagteam, run to the ring, waving a Japanese flag. They are instantly booed. Their opponents, who I do not recognize, enter the ring, receiving deafening shouts of praise. Not knowing which team to root for, I sit back and watch the spectacle. It's no contest. As Wrestler One mercilessly and repeatedly throws his fist into Taka's face and stomach, Wrestler Two stretches the corners of his eyes with his index fingers to form a "slanty-eyes" face, and skips around the ring...
...organizers don't know which item or outing will thrill the crowd this year, but a week in Ambassador Swanee Hunt's ranch in Colorado topped the list last year with a $4,000 price tag and that's up for auction again...
Nearly 50 years later, "I Like Ike" is still indelibly linked to Eisenhower's presidential campaign. The slogans of today's White House hopefuls are not nearly so distinctive. Try to guess which of the three options is a candidate's campaign slogan, a current movie tag line or a corporate catchphrase...