Word: tags
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Dates: during 1950-1959
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Some of Manhattan's department stores and some of suburban New Jersey's dress shops were getting used to a new kind of invasion last week. Potential customers enter, inspect the dresses and select the models worthy to bear a tag proclaiming them fit for a Roman Catholic girl...
...Each tag, for which startled retailers are charged 3?, "to cover the cost of shipping and mailing.'' is illustrated with a picture of the Virgin Mary, the trade name "Marilyke" and the motto, "Whatever our Blessed Mother approves." It also bears a list of specifications for Marilyke dresses, among them: "Full coverage for the bodice, chest, shoulders, back and arms," no cutouts lower than two inches below the neckline, no transparent or flesh-colored materials to give the impression of nudity, sleeves halfway between shoulder and elbow, nothing that will "unduly reveal the figure of the wearer...
Labels also bear the legend "Copyright by Rev. B. Kunkel." The Rev. Bernard A. Kunkel of Bartelso, Ill. (pop. 304) started a "crusade" for maidenly modesty in 1944. founded an organization called the Purity Crusaders of Mary Immaculate. In 1953 he began the Marilyke tag idea, and the movement has been growing ever since. "Close to 75,000 dresses have been tagged since we started," he said last week. In addition, a factory in Bartelso now manufactures Marilyke clothes. Units of the Purity Crusaders have been formed all over the U.S. as well as in Canada, Hawaii, the Philippines...
...three quickly dismissed Walter Savage Landor's Imaginary Conversations as "a dead great book," then had a lively conversation about conversation while more than a million people listened. Talk is cheap, the three decided, but conversation has a different price tag on it. "There must be mind in talk to make it conversation," said Moderator Bryson. "Television programs are so much chewing gum for the eyes," said Critic Brown. "A conversation has to be more than just chewing gum or wastage." Essayist Fadiman urged intellectual exercise. "You can cultivate the conversational muscles as you can cultivate the muscles that...
Treaty (TIME, May 23), that the West Germans, too, could make a deal with the Kremlin. Molotov offered German unity and independence-boons which any German Chancellor would find hard to turn down. But the Soviet offer had its price tag: neutrality, and withdrawal from the Atlantic Alliance. Konrad Adenauer believes with all his strength that this would be the death knell of a free Germany...