Word: tags
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Dates: during 1980-1989
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More and more American corporations have responded to the literacy crisis by adding school bells to their time clocks. In the past decade, the price tag for remedial employee training in the three Rs has reached $300 million a year. More than half of FORTUNE 500 companies have become educators of last resort. As a result, employees are cracking the books as never before, even during work hours...
...effort to update its image, Ms. recently launched a trade advertising campaign showing the gradual transformation of a hippie type, complete with beaded headband, into a blow-dried '80s woman. The tag: "We're not the Ms. we used to be." The campaign is reminiscent of a highly successful series of ads for another '60s-era publication, Rolling Stone, juxtaposing outdated "perceptions" of the magazine next to the "reality." Perception: a psychedelic van. Reality: a spiffy red sports...
...sleek plane. This has created a difficult dilemma for President-elect George Bush. Because of its ability to avoid Soviet radar detection in flight, the Stealth is highly attractive to both the public and the defense establishment. But in view of the $500 million-a-piece price tag, Bush must decide whether we can really afford building these expensive new machines...
...Lazer Tag, you've been zapped! Teddy Ruxpin, pipe down! The best-selling toy of the 1988 Christmas season is a video game: the Nintendo Entertainment System. The toy consists of a computer control box and a pair of joysticks (about $80), a gun-light Zapper ($25) and software cartridges ($25 to $40) that play such games as Super Mario Bros. 2 and Double Dragon...
...next year, was rolled out to a specially composed Stealth Fanfare last week at the Air Force's Plant 42 in Palmdale, Calif. The coming-out party was both a public relations move and a pre-emptive strike against defense-budget cutters in Congress. Conservative estimates place the price tag on a single B-2 at $500 million. That figure could rise to $850 million by 1995. The Air Force wants to build 132 of the bombers for about $70 billion...