Word: taillights
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Dates: during 1960-1969
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...line is the Ambassador, which remains the industry's only car with air conditioning as a standard item. The new version is wider and four inches longer than the 1968 model, adding up to a full-size equivalent of Ford and Chevrolet. A.M.C. hopes that new grille and taillight treatment, a sculptured hood à la Lincoln Continental and a dashboard that would do credit to a Boeing 707 will boost the Ambassador. Currently, 1968-model sales are running slightly behind the 1967 level...
...that auto-conscious Detroit suburb, where people can spend whole evenings talking about the virtues of a taillight, it did not go long unnoticed despite its lack of identifying insignia. Groups of children on their way to school turned to stare at it and point. The driver of a Volkswagen raised his fingers in a V-for-victory sign. As the car picked up speed and headed south ward toward Detroit, a flickering trace of satisfaction crossed its driver's impassive, hawklike face...
...product of cross-fertilization within G.M.'s hotly competitive divisions: its wide grille resembles a '63 Oldsmobile F-85, its gracefully curved fenders and trim roof Pontiac's high-priced Grand Prix; the main contribution of Chevrolet designers is a squared rear deck and a taillight arrangement split by a chrome strip. But the Chevelle is wedged in between the compact Chevy II and the standard Chevrolet, and is so attractive a rival that it may steal some sales from both. It will come in eleven models ranging from a convertible to a station wagon, is only...