Word: tailor
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Newspapers and networks are in the business of selling advertisers an audience. Their product must sell before it can enlighten. News operations are continuously trying to guage the public's preferences, and with varying degree of sensitivity, they tailor their products to match. Competition makes it difficult for news organizations not go give the public what it wants...
...back home. CBS's Dan Rather, ABC's Peter Jennings and NBC's Roger Mudd put in 18-hour days manning not only the evening news shows but dozens of special bulletins during the week. (Tom Brokaw, NBC's regular anchor, was on vacation in Africa.) The story seemed tailor-made for Jennings, whose insightful commentary capitalized on his stint as ABC's chief Middle East correspondent from 1969 to 1975. Jennings' linguistic skills also came in handy. When a French-speaking operator attempted to cut off an on-air telephone conversation between the anchor and a correspondent in Algiers...
...Administration prefers a federal program called the Job Training Partnership Act, which gives grants to state and community agencies so that they can tailor the training to local needs. Some municipal governments have made it a top priority. Washington Mayor Marion Barry last month guaranteed a summer job to every 14- to 18-year-old who wants one. The District of Columbia, which expects to employ 23,000 youths this season, up about 9% from last year, will have to add another $1 million to its $6 million summer-jobs budget in order to fulfill the mayor's pledge...
...date to address the sales representatives of a computer data-storage firm. He drove 30 miles out of town to a sterile hotel and was met by a company official, who gave him the rundown on the firm's work before Kushner made his speech. Kushner likes to tailor his talk to the trade of his listeners. "For example," he says, "in a marketing meeting you might say that trying to meet a sales quota during a recession is like writing a speech for Marcel Marceau...
...free from tests, new reading assignments, and class meetings other than optional review sessions. Any papers or projects due during reading period should be assigned at the beginning of the term so that students have the option of completing them in advance. Following the official academic calendar, professors should tailor their course plans to fit a 12-week semester: the two weeks of reading period should be reserved for study...