Word: tailor
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Saints & Sexpots. Situated in both Rio de Janeiro and São Paulo, the agency and its 300 employees shrewdly tailor advertising to two markets. Brazil's richest consumers are in the "Golden Triangle" that stretches from Rio and São Paulo to Belo Horizonte. To stir them, Standard turns out sophisticated pitches that any Manhattan agency would proudly claim. For Rhodia fabrics, Leuenroth photographed Brazilian models wearing Rhodia clothes in Rome and Tokyo to convince women that Brazilian-made rayons and cottons are as smart as imports. In a nation where saints and sexpots remain the surest...
With one out in the fifth inning, Gibson hit a blooper into left field; Tom Tresh raced in, got a glove on the ball--and couldn't hold it. Curt Flood then rapped a tailor-made double play ball to Yank second baseman Bobby Richardson--who couldn't hold it either. Lou Brock singled Gibson home, and then Bill White hit a bounder to Richardson which should have ended the inning with a double play, but the relay to first was slow and Brock scored from third...
...plans to arrange his daughters' marriages in the time-honored way. They plead love. "Tradition," thunders Tevye, stabbing the air with an irate prophet's forefinger and then lowering his hand like a falling leaf, in wry self-mockery. The eldest daughter marries a tailor without a sewing machine. The second follows her student-revolutionary fiance to Siberia. The third elopes with a Gentile. Tevye's buffetings are preludes to a communal sorrow, an edict ordering the Jews to sell their property and leave the land...
...consider a case until one-third of a convict's term had elapsed. Bennett inspired the 1958 Omnibus Sentencing Act, which allows far greater parole flexibility and permits a judge to jail a man for three to six months of observation before final sentencing, thus encouraging courts to tailor the rap to the man. As a result of Bennett's pioneering, only 10% of federal prisoners serve more than five years. And the prison population is declining: there are 1,359 fewer cons this year than...
Polly (played by Shelley Winters) was born in 1900 in a White Russian ghetto. Her father, a tailor, decided to send his children one by one to "the golden land," and when Polly was twelve she arrived in America with everything she had in the world slung over her shoulder in a potato sack. At 16 she was working in a Brooklyn sweatshop. At 18 she was raped, or so she claimed. At 21 she became a madam by mistake...