Word: tailor
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Chipp, Press and Ross, Cambridge custom clothing's big three, have a unique business technique. The three-button-natural-shoulder-loose-fitting long coats which they produce are, in their eyes, works of art, and they should be sold as such. The ordinary good tailor won't sell a suit unless it fits well; he's a piker compared with the Mount A. Street trio. They won't sell a suit unless it fits the personality of the buyer. Every piece of clothing that goes out of the little brick shops is designed to fill a definite function...
...with him. And when another was in the hospital for twelve weeks, his store sold three suits instead of the usual one hundred and fifty. Little conveniences, like fifty-yard line seats to football games, cashing checks, and bailing valuable sinners out of jail, all serve to keep the tailors and their "church school" clientele "a nice congenial group." This "congenial group" motto is the real secret of the custom tailor. It is a group made up of boys who have known each other as children, gone to the same schools, become even closer in college and who will stick...
...Holyoke Bookshop, purveyor of radical and Communist literature, was the next occupant, only to vacate during the summer in favor of the Harvard Willkie Club which abandoned its headquarters last week. The latest development in a clothing shop run by Gieves, Gentleman's Tailor...
...jealous calling Mystifier Dante is both a prestidigitator (he does sleight of hand) and an illusionist (he does tricks which require elaborate props to help the illusion). Pacing his illusions to the brassy blare of carnival music, Mystifier Dante whirled through an inferno of prestidigitatorial feats, transformed a tailor's dummy into a lady, made stooges vanish right & left. Loudly acclaimed was his trick of covering the open ends of a small beer barrel with paper, then distributing a few noggins from the keg among the audience. With dancing chairs, eerie levitation, mysterious cabinets and livestock summoned...
Reason for this revival is Defense, which, with its promise of a heavy industrial electric load, has made the utilities more capacity-conscious than ever. G. E. now wonders how long its own capacity (especially in skilled labor) will hold out. Meanwhile, these tailor-made jobs yield G. E. a handsome profit margin. So confident were G. E.'s new chairman and president, 40-year-old Philip Dunham Reed and 53-year-old Charles Edward Wilson, last week, that they boldly confronted the one big licking G. E. may have to take-a licking also attributable to war. This...