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...Francisco-based political-consulting firm Aristotle matches voting patterns with the personal information many of us give away online when signing up for services like free e-mail. The result is an ability to target voters from specific states as they roam the Internet, enabling candidates to tailor their message more effectively. When McCain needed assistance in getting on the ballot in Virginia, the firm helped craft a banner ad on various websites that invited users to print out a copy of the petition they had to sign. Crude for now, the technology nevertheless offers more precision than...

Author: /time Magazine | Title: Point, Click, Win! | 1/31/2000 | See Source »

...statement made by Bill Gates in his talk with TIME [INTERVIEW, Nov. 22] clearly shows how the Microsoft Ceo thinks. When asked about giving computer makers the right to tailor the opening screen, Gates said, "That's like saying you have a product called TIME magazine, but one distributor gets to rip out ads, and another one rips out some articles and puts in new ones." Gates' logic in this case is faulty because of the metaphor he selected. The Windows operating system is akin to the printing press rather than to TIME magazine. How would TIME feel if there...

Author: /time Magazine | Title: Letters: Dec. 13, 1999 | 12/13/1999 | See Source »

TIME: What about giving computer makers the right to tailor the opening screens...

Author: /time Magazine | Title: Bill Gates: They're Trying to Change the Rules | 11/22/1999 | See Source »

...remain constant from one season to the next. "I don't think customers have to be walking billboards for me," she says. As for her clientele, they are "smart girls or really skinny guys." Adeli, 33, was born in Iran and tagged along with her mother to the family tailor to watch him stitch clothes out of fine European textiles. Now living in New York City, she looks for ideas in flea markets or thrift stores, a sketch pad always handy. "I can walk around the city and still be working," she says. "I like to keep in touch with...

Author: /time Magazine | Title: Katayone Adeli | 11/15/1999 | See Source »

DIED. IAN BANNEN, 71, Oscar nominee who played an affable con man in 1998's hit Waking Ned Devine; in a car crash near Loch Ness, Scotland. In a 50-year career, Bannen appeared in Braveheart, Gandhi and the 1980 TV mini-series Tinker, Tailor, Soldier, Spy; and on the London stage in The Iceman Cometh and Long Day's Journey into Night...

Author: /time Magazine | Title: Milestones Nov. 15, 1999 | 11/15/1999 | See Source »

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