Word: tailor
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...French Tennis Star Rene Lacoste, known as "le Crocodile" for his snappy style of play, began producing a polo shirt with a crocodile logo on the breast. Lacoste's garment was first marketed in the U.S. in 1951 under the name of a famous English tailor, Jack Izod. The Izod Lacoste shirt quickly became an American standard. In 1972 Lauren introduced a version featuring his own polo-player motif. Polo/Ralph Lauren claims to sell about 4 million of the items annually. Izod Lacoste's U.S. manufacturer is not forthcoming with sales figures, but industry analysts say the older shirt...
...solidify its hold on Americans and has designs on Europe. Building on 4 million British viewers a week, the league is trying to penetrate cable and pay-TV markets in a half a dozen more European countries. The London visit by the Bears and Cowboys was tailor-made for proselytizing, and the teams were turned into ambassadors for the sport. Players posed for pictures in full protective gear and answered awed questions about their size with a deprecating "265 lbs., but I'm only 6 ft. 4 1/2." The visitors were such outsize and obvious celebrities in London that...
...copies but also sells a few thousand on newsstands every week for 25 cents, leaves foreign policy and national affairs to the prestigious Boston Globe. Says Tab Editor Russel Pergament: "The key to our success is that we're relentlessly local." In most cases, free-paper editors carefully tailor their stories to readers' tastes. Berkeley's East Bay Express, which operates out of the former headquarters of the Black Panthers, caters to young urban professionals. One recent story: a 9,000-word investigative piece on a community opera group...
Though such pairings were tailor-made for satire, nothing suggests that his Yanqui patrons were masochists. They wanted the best public art they could get and believed, with reason, that Rivera could supply it. They thought him a cross between Whitman and Picasso...
...cabin, the room behind his father's grocery store. Cuomo has turned his early life into a sepia-tinted parable of a polyglot neighborhood of hard work and love. He can spin out stories about everyone on the old block: Lanzone, the baker; Kaye, the Jewish tailor; Kelly, the Irish scrap dealer...