Word: tailoring
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Dates: during 1990-1999
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...promised to deliver 200,000 names of people with "unquenchable appetites for all forms of gambling." Another list features "some 250,000 hard-core gamblers." Yet another purveys the names of 80,000 people who responded to a vacation-sweepstakes-telemarketing pitch. Such lists allow the gaming companies to tailor their direct pitches to individuals and, by cross-indexing with their own information, spot whether a customer is "underbetting," based on his income and net worth...
...world of rock concerts, audiences basically come in two flavors: really enthusiastic or really mellow. If a singer's smart, she'll respond to the atmosphere by playing off the signals she receives and tailor her own behavior to the mood she picks up from the crowd...
...Objective: Only if you have a clearly defined employment goal should you write a job objective. Otherwise, the cover letter is the better place to state your job objective. That way, you can tailor it to each job application and highlight and expand on relevant information. Your resume presents your qualifications to employers. Your objective is to attract the attention of the employer so that he will want to interview...
Arriving in Tibet--among a tiny handful of Westerners in that cloistered, nearly three-mile-high kingdom--the two wrestle for the love of a beautiful tailor (Lhakpa Tsamchoe). Then Heinrich is summoned by the Dalai Lama (Jamyang Wangchuk, a radiant 14-year-old from Bhutan). The boy-god of Tibetan Buddhism wants to meet this "yellowhead" who can shed light on a world that is to him only a picture-book fantasy. "For example, where is Paris, France? And what is a Molotov cocktail? And who is Jack the Ripper?" The Dalai Lama becomes the most avid student...
...Western Equatoria, just south of the western Upper Nile, are already running at 20%. Experts question whether the disease can be treated without hospitalization--an option that, because of the large numbers infected, is out of the question. It is the kind of impossible field-medical problem that is tailor-made for Jill Seaman, and she has already indicated that she would like to get involved--if the decision makers in Nairobi...