Word: tailoring
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Dates: during 2000-2009
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...ethnic groups. Culturally, many of the province's citizens have more in common with their Burmese and Laotian neighbors than they do with the Han majority that makes up most of China. Indeed, the Chinese proverb "The mountains are high, and the emperor is far away" seems tailor-made for the people of Yunnan...
...only is it a handy marketing device--"our cars are tailor-made," BMW's chief executive, Norbert Reithofer, can boast--but it's also profitable. BMW customers, it turns out, often have second thoughts. And when they do, they invariably add ever pricier accouterments. The company says customers change their orders more than 1 million times a year. BMW doesn't break out details of the additional revenue, but given the profit margins on many add-ons, "it's like a big dollop of cream on the cake," says Peter Schmidt, a British-based auto-industry consultant...
...esteemed career as a fair, levelheaded British politician may have been overshadowed by his fame. Onetime tailor Lord Weatherill, who kept a thimble in his pocket to stay humble, won fans by resisting pressure from fellow Tory Margaret Thatcher to be more partisan while he was Speaker of the House of Commons. Yet more knew him as the man who ushered in the age of TV coverage of the chamber in 1989 and the last Speaker to wear the traditional wig. (It allowed for selective hearing, he said...
...city stops growing, of course, unless it runs out of money or relevance-and Shanghai boasts plenty of both. But each time I return, my favorite place in China seems less itself. Many residents, too, look disoriented: Wasn't a noodle shop here just a week ago, or a tailor's atelier there, or a row of lane houses just around the corner...
...quarters of South Korea's football fans see the club as their favorite European side, according to Birkbeck, and more than 650,000 South Koreans have signed up for a club-branded credit or debit card since their launch a year ago. By launching local-language websites, teams can tailor marketing to fit an individual country, drumming up local advertising and sponsorship revenue. As part of its lofty pledge to become the world's biggest club by 2014, Chelsea, owned by Russian billionaire Roman Abramovich, launched a Mandarin website in January in conjunction with Sina, China's leading portal...