Word: tailoring
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Dates: during 2000-2009
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...candidates could also have done a better job in reaching out to younger voters. One important reason for youth to vote is so that politicians tailor their policies to youth, but those who would run the country should have the same interest states do in energizing the electorate. After a few exciting noises about higher education issues earlier in the campaign, youth issues drifted off the national radar screen entirely. If candidates talked more about the investments in the future that really matter to younger voters, they themselves would be investing in the strength of American democracy as it rolls...
...more data the parties have, and the more ways they search, collate, cross-reference and puree them, using data-mining kung fu perfected by generations of direct marketers, the more precisely they can tailor their pitches to individual voters. Undecided black housewives under 35 will get very different phone calls from the Kerry campaign than Hispanic CEOs over 60. Data mining also helps the parties find, and sway, those all-important swing voters. "Now we can identify individuals within a neighborhood, in a state, in a market, where we never would have gone and looked before," says Juan Proa?...
...Over the years, Hua's web of erotic and financial alliances unravels. Wealthy lovers tire of her imperiousness; the gigolo she supported (and whose exertions Zhang overheard that first day) has found younger flesh to exploit. She can't pay the tailor bills, yet Zhang remains her faithful couturier and courtier, flattering Hua on her waist size, whispering compliments to a woman in need of them and, finally, secretly, paying for the dingy hotel room she's forced to move into. Gratitude, or desperation, leads her to ask, "Do you have a wife yet?" "No." "How about...
...1930s Shanghai, the film is about the attempts of the notorious Axe Gang to prey on the poor people of Pig Sty Alley?people who happen to have preternatural prowess in martial arts. You'll find characters to root for (the gentle baker, the mincing tailor, the irascible landlady) and to hiss (the zither-playing assassins, the chorus line of dapper thugs, the mild-looking elderly gent they call The Beast). Chow not only casts himself on the wrong side, as a gangster wannabe, he also takes a supporting role and doesn't grab center screen until a climactic fight...
This is where we live now, and where the final battles of this campaign will be fought. Anyone can carry a weapon. The traditional heralds compete with the authors and bloggers and filmmakers and cable barkers and radio rabble-rousers who appeal to those who tailor the news to fit their political niche. Campaign-finance reform has changed the channels through which the money moves, restricting fund raising by the candidates but filling the war chests of allied guerrillas. Above all, the stakes of the outcome seem to change the rules. If you believe that your children's safety depends...