Word: tailoring
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Another advantage of wealth is tutoring. Tutoring has always been a way for students to gain an edge on the SATs. Wealthier students can more readily afford such assistance, as well as better tailor it to their needs. Many SAT tutors charge exorbitantly high amounts of money for their services. These fees are well worth it to parents who believe that a high SAT score is their son or daughter’s ticket to colleges like Harvard—but sadly out of reach for many more...
...Nakata's Dark Water)?and the disheveled, raven-haired girl ghosts that have come to symbolize Asian horror. Settings are as alienating as the characters are alienated: cramped, paranoid visuals draw out the spooky possibilities of creaky old buildings and antiseptic new ones. In short, these are movies tailor-made for societies hurtling into an uncertain future, trailing the baggage of a traditional past. South Korea's most original offering?A Tale of Two Sisters by director Kim Ji Woon?is a case in point. Oh Ki Min, the movie's producer, describes this saga of domestic murder and madness...
...Sanctuary provides each client with a tailor-made one-on-one program, drawing on a range of therapies, including acupuncture, counseling and Shiatsu. To ensure complete anonymity, villas are secluded from one another, and each comes with a dedicated chef, resident medical staff and chauffeur. As part of their "healing journey," clients also explore Byron Bay's lush rain forest and coastline. For more information, visit sanctuarybb.com...
...candidates could also have done a better job in reaching out to younger voters. One important reason for youth to vote is so that politicians tailor their policies to youth, but those who would run the country should have the same interest states do in energizing the electorate. After a few exciting noises about higher education issues earlier in the campaign, youth issues drifted off the national radar screen entirely. If candidates talked more about the investments in the future that really matter to younger voters, they themselves would be investing in the strength of American democracy as it rolls...
...more data the parties have, and the more ways they search, collate, cross-reference and puree them, using data-mining kung fu perfected by generations of direct marketers, the more precisely they can tailor their pitches to individual voters. Undecided black housewives under 35 will get very different phone calls from the Kerry campaign than Hispanic CEOs over 60. Data mining also helps the parties find, and sway, those all-important swing voters. "Now we can identify individuals within a neighborhood, in a state, in a market, where we never would have gone and looked before," says Juan Proa?...