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...companies struggle to keep afloat in an age of abundance, Anderson posits a provocative solution: give your wares away gratis. An idea "as powerful as it is misunderstood," Free has become a multibillion-dollar business model tailor-made for the Internet economy. As digital-infrastructure costs approach zero, Anderson argues that Free often pays off, whether it involves giving away cell phones to hawk monthly plans or embracing piracy to spark demand for merchandise. He also explains how charging even a penny can scramble consumer psychology and sketches a blueprint for competing with juggernauts, like Google, that have harnessed...

Author: /time Magazine | Title: The Skimmer | 7/20/2009 | See Source »

...politician for whom the adjective "cautious" seems tailor-made. But in the aftermath of the July 17 bombing of two luxury hotels in Indonesia's capital Jakarta, President Susilo Bambang Yudhoyono showed a new face to his nation. The attacks, which came just nine days after his resounding re-election, had deflated what was supposed to be a period of celebration. And so, just hours after suicide bombers struck the JW Marriott and Ritz-Carlton hotels nearly simultaneously, killing at least seven bystanders, Yudhoyono addressed his country in an uncharacteristically emotional speech...

Author: /time Magazine | Title: How the Jakarta Bombers Slipped Through Security | 7/18/2009 | See Source »

...energy, which mostly still comes from carbon-intensive fossil fuels like coal. That's partially true - the whole point behind cap and trade is to raise the cost of emitting carbon and drive investment in energy efficiency and renewable power. "No matter how you doctor it or tailor it, it is a tax," said Representative Joe Pitts, a Pennsylvania Republican...

Author: /time Magazine | Title: What the Energy Bill Really Means for CO2 Emissions | 6/27/2009 | See Source »

...that chronic diseases are a lot less costly when they're prevented from the start: up to 80% of premature death from heart disease, stroke and diabetes can be avoided with basic behavioral changes and inexpensive drug treatments. But so far there has been little effort to tailor those interventions to low- and middle-income nations, such as China and Brazil, where chronic diseases are expected to take a serious toll in coming decades. "Avoiding tobacco, improving nutrition and getting more exercise - we know this works," says Daar. "But the trick is how you get the public to change their...

Author: /time Magazine | Title: A New Campaign to Fight Diseases of the Wealthy | 6/16/2009 | See Source »

...farms or in laundries, providing free labor for the religious orders, which, in turn, received government payments for each child that was sent to school. "I was supposed to be sent to school for an education," says Quinn, who spent hours each day repairing damaged clothes in a tailor's shop. "But it was more like penal servitude...

Author: /time Magazine | Title: For Ireland's Catholic Schools, a Catalog of Horrors | 5/21/2009 | See Source »

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