Word: tailorization
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Dates: during 2000-2009
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...graduation neared, Plank, then 23, decided to explore the product niche he had identified. In March 1996, he bought some stretchy lingerie material at a fabric store and had a tailor make up samples of athletic undershirts. He handed them out to fellow members of the Maryland football squad, who found them comfortable and edgy looking--and clamored for more. That told Plank he was onto something. His older brother Bill, an architect, contributed the macho name Under Armour, and an artist friend designed a sleekly minimalist logo. Working out of the basement of a house in Georgetown...
Similarly, the poor tailor Motel (Andrew S. Obus ’03) is a hardworking, pure-hearted and clear-eyed young man who struggles to pull himself up by his bootstraps and win the girl he loves. Though Motel himself desperately wants to save money for a sewing machine, he represents the classic image of a young man accomplishing his greatest desire thanks to his pure, noble and determined—if timid—character...
Could a virtual tailor change those dynamics? Using new software from Archetype Solutions, Lands' End launched a custom-fit service on its website last fall. Customers measure themselves, detail their style preferences and answer questions about their figure. The data yield a precise pattern that gets beamed to factories in Mexico or the Caribbean, and a pair of customized jeans arrives on the customer's doorstep three weeks later. Bass says he expected the custom-fit line would grow to 10% of sales. But a year later, nearly half of all Lands' End pants sold online are custom...
Instead of regulating Indian gambling, the act has created chaos and a system tailor-made for abuse. It set up a powerless and underfunded watchdog and dispersed oversight responsibilities among a hopelessly conflicting hierarchy of local, state and federal agencies. It created a system so skewed--only a few small tribes and their backers are getting rich--that it has changed the face of Indian country. Some long-dispersed tribes, aided by new, non-Indian financial godfathers, are regrouping to benefit from the gaming windfall. Others are seeking new reservations--some in areas where they never lived, occasionally even...
Indeed, the interest in knitting—and arts and crafts in general—seems like a growing trend. Marcus notes that even stores like Urban Outfitters are now touting knitting manuals tailor-made for Gevneration X. “So many of us work in industries in which you produce things you can’t really touch. Creating something that will last—we crave that,” she says. McNulty is less philosophical, viewing knitting as just a convenient hobby. “As far as arts and crafts go, knitting is very portable...