Word: tailorization
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...Whatever a customer wants, we provide," says Roger Bourget, CEO of Bourget's Bike Works in Phoenix. "We build egos for guys." Bourget and other motorcycle craftsmen tailor bikes like fine suits. For speed demons, that might mean top suspension and a light chassis. For touring long distances, the custom biker will ask for an intercom system and heated seats and handlebars. Just cruising? He can do that on a chopper or a bagger with a hand-painted body and intricately detailed metalwork. The American artist Michael Godard ordered an $85,000 gangster-themed chopper with images from his collections...
Ozwald Boateng strides across the sawdust-strewn concrete floor, giving a tour of his new store on Savile Row, the short London street that's been the home of Britain's bespoke-tailoring industry for nearly 200 years. Amid a jumble of exposed wires and beams, Boateng points out where the fitting areas, showrooms and workspaces will be when the store opens in December. The British men's fashion designer and tailor - he calls himself a "bespoke couturier" - opened his first small outlet on the street in 1993. Though his flashy personal style seem at odds with...
...Under a new plan, the upper floors of buildings will be dedicated to office space, which fetches higher rentals, while almost all of the tailoring shops will move to street-level and basement premises on the street's east side, where most of them are already located. The move will free up more retail space for high-end off-the-rack clothing stores in an attempt to make Savile Row more of an exclusive shopping destination. (Many of the tailor shops operate on an appointment basis and aren't set up to attract casual shoppers...
...group will need longer to populate the categories with a wide range of courses, especially newly conceived ones. John M. Duffy, professor of Byzantine philosophy and literature, expressed concern that Faculty members who have taught for years in the Core lack information about whether they will be able to tailor their courses to fit the new program. “I hope you won’t keep them in limbo for a long time,” he said. While Harris stressed that the urgency of communicating with advisers and students regarding the transition would take precedence, he replied...
...casual look and moved toward the Banana Republic slice of the retail spectrum, even producing its own line of jeans. As CEO and chairman, Del Vecchio has yanked the company back to its higher-brow heritage by rolling out new cuts of suits, reinvigorating the made-to-order and tailor shops, overhauling women's wear and upgrading fabrics and construction across the board (with higher prices to match). The result: "It's feeling like it felt in the old days," says Thomas Davis, a made-to-measure shirt specialist who has worked at Brooks Brothers since...