Word: tails
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Continental Air Lines ran into heavy turbulence last week when it an nounced a new advertising slogan: "We really move our tail for you." Not surprisingly, Continental flight attendants detected sexist innuendoes, and at a Dallas presentation of the new campaign, handled by the advertising firm of Benton & Bowles, irate stewardesses walked...
Some Continental executives protested that the campaign is merely a logical extension of the airline's "proud bird with the golden tail" slogan, which has been in use for nearly eight years. But other officials admitted that the new motto is at least partly inspired by National Airlines' successful campaign: "Hi. I'm Cheryl. Fly me to Miami." Though feminists were outraged by National's display of sexism, the airline enjoyed a 23% increase in passengers from 1971 to 1972, compared with 12% for the entire industry. Continental hopes for a similar pecuniary return from...
...calls it the "teeth-to-tail" problem...
Devil By The Tail 8:15; weekend...
...installations, including missile fields. So while the theoreticians continued their great and noisy debate, the technicians quietly gave us the beginnings of a counterforce capability. No policy decision was ever made in favor of counterforce, but the capability continued to grow. The forces began to determine the strategy; the tail began...