Word: tails
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Most online entrepreneurs, particularly the smaller players, are living the long-tail way of life. "Savvy Web marketers already know the value and the power of the long tail," says Sharon Housley at NotePage, a Massachusetts-based firm that makes wireless-messaging software for hospitals, banks and the military. By using less popular, more focused search terms, for example, NotePage is targeting small businesses as well as FORTUNE 500 companies...
Large corporations are sliding down the tail. Television networks, for example, are having mixed success in making the long tail work in a business that revolves around discovering the next Seinfeld. They found a place for reruns of long-forgotten television shows, on cable channels like the Game Show Network and SoapNet. But they have not yet figured out whether they should consider YouTube, the massively popular online-video site, as their worst enemy or new best friend...
...every big company is convinced, however, that the long tail is relevant for business. Microsoft, which relies on monster software hits like Office, "is clearly a short-tail development house," says the company's corporate standards director, Jason Matusow. He rejects the idea that the long tail--in this case, open-source software developers--poses a threat. "People say the long tail is the perfect way to look at open-source software and understand how it's going to save the world," Matusow says. "But with 400 million users, we're enabling the long tail...
Then again, the view from the long tail depends on which end of it your product resides. Take Stephen Downes, a senior officer of Canada's National Research Council, whose arcane, overlooked blog is a classic long-tail story. "I live in the long tail," Downes said at a blogging event in Vancouver last year. And not necessarily by choice. "[Bloggers] who are in the long tail would probably rather not be part of it," he said. "They simply want to be read." As an earlier catchphrase put it, if the tail were smarter, it would...
...social worker was intrigued. In dragon-boat racing, a 2,000-year-old Chinese sport traditionally held on the fifth day of the fifth lunar month, paddlers race to a drummer's beat in a long, narrow boat decorated at bow and stern with a dragon's head and tail. Pollonais-Britt, 52, climbed aboard with 21 co-workers for what she thought would be a few practice sessions and one pleasant day on the water. Fast-forward nine months, and she is helping lead the Kaiser Permanente Dragon Healers' weekly training runs as the team prepares to race...