Word: tails
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...along with Peter Guber, producer of the original Batman movie; former Disney Imagineer Danny Hillis; and scores of other media minds. Who had them spellbound? Chris Anderson, an unassuming magazine editor, who was explaining a giant curve on an x-y chart, a theory that he calls "the long tail...
Coined in a 2004 article in Wired, his magazine, long tail is poised to become the next big catchphrase to change the world of business, with a book expanding the idea to be published next month. "I'm a disciple," says Guber...
...singular hits (say, Batman); at the other end lies the vast, untapped backlist (say, every less popular comic-book-based movie ever made). The biggest companies in all industries usually aim for blockbusters, but slide down the curve, and there are huge opportunities in everything else--the long tail. If Anderson's thesis is correct, most media and technology companies will have to do no less than rethink the core of their business...
...separate showers and latrines for men and women. For the first two weeks at Laura's Camp Victory there were no dining facilities, and the food was all trucked in. But one night last week the new mess hall opened with a celebratory dinner of suspicious-looking lobster tail and baked potatoes. "It's cold," Laura says, "but it's lobster and a lot better than what we have been eating"--and far better than what lies ahead...
...like turmoil, architecture is the place to be right now. The last time the field had something like a prevailing style was in the 1970s, at what appeared to be the tail end of Modernism. It was a moment when everybody knew the formula for a successful building--Glass+Steel=Box--and everybody was sick...