Word: taipei
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...ELECTED. MA YING-JEOU, 55, mayor of Taipei; as chairman of Taiwan's opposition Kuomintang (KMT), in the first leadership election in the party's 93-year history; in Taipei. The Hong Kong-born, Harvard-educated Ma beat out the speaker of the legislature, Wang Jin-pyng, in a contest to take the reins of the once dominant KMT, which has lost two consecutive elections to President Chen Shui-bian's pro-independence Democratic Progressive Party. The KMT, buoyed by outgoing chairman Lien Chan's recent high-profile tour of mainland China, hopes that Ma will steer the party back...
...margins in the fight against lesser-known rivals. Without brands, Taiwan's contract manufacturers are forced to compete with one another almost exclusively on price as they seek to land deals to supply the Apples and HPs of the world?and that kills profits. According to Macquarie Securities in Taipei, the net profit margins at six major Taiwan tech companies fell to an average of 2.9% in 2004 from 7% in 2002. One solution to this high-tech death spiral: get big quick, through acquisitions that produce economies of scale along with brand recognition. Other Taiwan companies are striking deals...
...stage fright. Branding their own products means they may wind up competing with their multinational clients in some markets, which is a great way to alienate their best customers. Taiwan's electronics companies "don't have the courage or commitment to do branding," says Ereca Chen, co-founder of Taipei-based Atelligent Global Consulting. "It's hard for them to take that first step." The companies that do sell products under their own names often stick to tiny markets or small-time campaigns. Mitac International, which manufactures a wide range of PC gear, limits its branding efforts to PDAs with...
...meaning the company is gaining ground on the top four: Dell, HP, IBM and Fujitsu Siemens. "Most people couldn't see a turnaround happening, but Acer has a decent brand that's quite successful in Asia and Europe," says Steven Tseng, an analyst with Yuanta Core Pacific Securities in Taipei. "It's been a remarkable comeback...
...love of a girl or how much it hurt to lose her), and the boy band disappeared before I could figure it all out. But the days accompanied by their songs, which now seem totally cheesy to me, are just as fresh as yesterday. Chi-shan Lee Taipei...