Word: taite
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...Staff writer Aidan E. Tait can be reached at atait@fas.harvard.edu...
...Staff writer Aidan E. Tait can be reached at atait@fas.harvard.edu...
...have about three hundred pages of history reading due tomorrow,” said Aidan E. Tait ’08. “But this is too important...
...from zero to $300 million in sales. This year's goal is in the neighborhood of $400 million. While the endless stream of J.Lo by Jennifer Lopez merchandise hardly creates a feeling of exclusivity, Lopez rarely appears in the promo campaigns, thus preserving some of her scarcity. Nevertheless, Bruce Tait of Fallon Brand Consulting cautions, "When any brand extends beyond its perceived core, consumers often look at it as a greedy move, and that can create animosity...
...Tait, C. W. S.; Thompson, J. R.; Thompson, M. B.; Tomkins...