Word: taj
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...company's answer to the challenge of updating and translating "It's a Small World" appears to lie in improved special effects and cross-promotional branding. As the Hong Kong ride's water propulsion system nudged our craft past scenes familiar from my childhood - the Taj Mahal, the rainforest, the singing mermaids - it became clear that the basic concept and signature, blocky 1960s motifs of Disney artist Mary Blair had been retained. The Hong Kong sets look more vibrant thanks to lighting techniques, while a more sophisticated sound system belts out "it's a world of hopes...
...living goddess," has ordered half a dozen statues of herself and is building a $100 million park to commemorate BSP founder Kanshi Ram. She also wants to spend billions of dollars on a highway running beside the Ganges and has plans for a shopping mall next to the Taj Mahal. Such huge projects appeal to her supporters not only because they provide thousands of jobs but because, like her birthday parties, they project an image of Dalit power and wealth...
Hotels are coming up with new ways--from babysitting pets to personally delivering handmade soaps--to show how extra-hospitable they can be. New England's Taj Boston, for example, not only has fireplaces in many of its rooms but also has a fireplace butler who helps guests customize the aroma and effects of their fire with woods that they choose from a menu. "It is a sign of the times," says Sara-ann Kasner, founder of the National Concierge Association. "Everyone wants to be pampered. What used to be a fun amenity for the wealthy has become a trend...
...just boutique hotels like the Taj Boston that are adding these services. Well-known chains like the Westin Hotels & Resorts have also started offering them. "It is all about being unique," says Cheryl Seeley, a running concierge at Pennsylvania's Westin Convention Center, Pittsburgh, who leads jogs around the city and provides maps of routes along which travelers can sightsee during their exercise. In a market with growth at the high end, hotels are constantly devising ways to stand out. Here's how four are doing...
FIREPLACE BUTLER Matthew Ryan, 27 Taj Boston Duties: Customizes fireplaces with woods selected from a menu The fun part: Helping guests relax in a cozy environment. "Some guests will stay in their rooms all night and sit by the fire...