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Next to his wife, durable Screen Siren Joan Crawford, the personal pride of Pepsi-Cola Chairman Alfred Nu Steele is his gymnasium-sized Manhattan apartment, 13 stories above Fifth Avenue at 70th Street. Easily awed Broadway columnists have dubbed it "Taj Joan." But it's quite a place; Joan insists that visitors remove their shoes before entering lest they soil the quicksand-soft golden carpets...

Author: /time Magazine | Title: CORPORATIONS: Living It Up with Pepsi | 5/19/1958 | See Source »

Last week Steele, Joan and Taj Joan all hit the spot-the one marked X-at Pepsi's annual stockholders' meeting. Reason: a small note on page 6 of the annual proxy statement...

Author: /time Magazine | Title: CORPORATIONS: Living It Up with Pepsi | 5/19/1958 | See Source »

...Taj Maria." The reaction to Stone's design for New Delhi was a rousing cheer that rolled the full range of the architectural profession, from Mies van der Rohe purists to Frank Lloyd Wright ("The only embassy that does credit to the United States"). Said one U.S. architect, just back from India: "The effect is of the Parthenon, with the pierced marble screen of Delhi's Red Fort and the white of the Taj Mahal. In the sun it's going to tell a terrific story." Cracked Frank Lloyd Wright: "Why not call it Taj Maria...

Author: /time Magazine | Title: Art: More Than Modern | 3/31/1958 | See Source »

...raucous applause of the city's beard-and-sandal set. The poetry was usually poor and the jazz was worse, but nobody seemed to care. Record business was being done by dim little jazz spots such as the Sail'N and the Black Hawk-the Taj Mahal of West Coast jazz, where Dave Brubeck blew himself to fame. And at the Tin Angel, on the waterfront, Trumpeter Dick Mills and his combo were playing with the man who started the poetry-and-jazz trend, Poet Kenneth Rexroth. decked out in red shirt, olive green corduroy suit and black...

Author: /time Magazine | Title: Music: The Cool, Cool Bards | 12/2/1957 | See Source »

...before St. Peter's in Rome? The Popes "lost half their authority while the work was still in progress." The reign of Louis XIV, the "Sun King," began to set shortly after he settled at Versailles. On the shores of Lake Geneva stands the finest mausoleum since the Taj Mahal the Palace of the Nations, which opened in 1937 when the League of Nations "had practically ceased to exist...

Author: /time Magazine | Title: Books: Org's Ogre | 10/28/1957 | See Source »

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