Word: takateru
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...cameras every hour and still would not increase the awareness of photography as a creative medium because his cameras are designed for the amateur." Yet few golden ages can occur without first exciting the interest of amateurs, whether as onlookers or as the sources of real artistic talent. Takateru Koakimoto, design chief at Japan's Nikon Inc., recalls that after the original Instamatics were marketed in the mid-'60s, "we began to see so many Americans graduate from their Instamatics and in no time at all switch to our more advanced cameras...
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